For Edmonton realtors
Work with us without losing your client.
We are property managers who understand realtors, because the founder is one. Refer your client to us when they cannot sell yet, and we will hand them back to you when it is time to list. Same client. Same realtor. Better timing.
The honest reason most realtors avoid referring property management
You have a client who needs to rent out their property instead of selling. Maybe they are relocating, maybe the timing is off, maybe they bought an investment and never planned to be a landlord. You know they need a property manager. You also know that the moment you hand them off, there is a real chance the next firm sees them as their client, not yours.
That is a legitimate concern. We have heard it from enough Edmonton agents that we built our entire referral approach around fixing it.
How the referral works
You refer the client
Send us an introduction. We take it from there with a no-pressure consultation.
We manage the property
Tenant placement, rent collection, maintenance, inspections. We do the day-to-day.
Client returns to you
When they are ready to sell or buy again, we route them back to you in writing.
That last step is the whole point. The founder of RiverCity, Valerie Gordon, is a licensed Alberta realtor. She is not interested in poaching listings from agents who trusted her with a client. The brokerage relationship and the management relationship are kept separate on purpose.
Why this extends your client relationship instead of ending it
When a client transitions from owner-occupant to landlord, you usually drop out of their world for two to seven years. Without a manager, they figure it out alone, and by the time they sell they may have built a relationship with someone else. With us in the middle, you stay in the loop. We share property updates, market notes, and a heads-up the moment the client mentions selling.
You go from one transaction to a multi-year relationship that ends with another listing. Read more about how to rent and sell the same property at the same time.
A managed property usually shows better when it lists
Properties that go years without oversight tend to arrive at the listing appointment with a list of deferred work. Carpets, paint, mechanical issues, small things that quietly add up. When that same property has been actively managed, inspected, and maintained, it walks into the market in stronger condition.
That matters in Edmonton specifically, where buyers compare side by side and condition shows up directly in days on market.
Strategic improvements during the rental period
We have an in-house, fully insured maintenance team that handles small repairs through full renovations. During a rental, we focus on the practical work that keeps the property functioning and reduces buyer hesitation later: turnover paint, flooring touch-ups, mechanical service, light cosmetic refreshes between tenants. Written quotes before any work starts, so the owner stays in control.
We do not pretend small repairs return a guaranteed multiple. We do know that when your listing arrives clean, mechanically sound, and presentable, it competes better against the other houses on the buyer's shortlist.
Edmonton is a balanced, price-sensitive market
You already know this. Buyers here have options and they take their time. Two homes on the same street at the same price will get treated very differently if one shows like a maintained rental and the other shows like a neglected one. Keeping a property in shape during the rental years is not a marketing claim, it is the difference between a smooth sale and a long one.
More on neighborhoods and demand: learn more about Edmonton communities and read our selling insights.
Who this works best for
Relocating clients
Job transfer, family move, leaving Edmonton temporarily and not ready to sell.
Investor clients
Buying rentals to hold. We manage the door so you can focus on the next deal.
Owners not ready to sell
Market timing, life timing, or they want to ride a few more years of appreciation.
Accidental landlords
Inherited a property, kept the old place after upsizing, or moved in with a partner.
What you get from the partnership
- • A written commitment that your client returns to you for the eventual sale.
- • Periodic updates on the property condition and the owner's plans.
- • A heads-up the moment a sale conversation starts on our side.
- • A local manager who understands brokerage culture and stays in her lane.
- • Direct access to Valerie if anything ever feels off.
If you want the pricing the client will see, it is laid out on the property management cost page. If they eventually want to sell or buy more, here are your selling and investor options.
Let's talk before you have a client to refer
The best partnerships start with a quick coffee, not an emergency referral at 5pm on a Friday. Reach out, ask the hard questions, and decide if it feels right. No contracts, no expectations.
Realtor FAQ
Will I lose my client?
No. The referring agent stays the agent of record for the eventual sale. That is the structural promise of the program.
What if my client wants to buy more investment property?
We send them back to you for the purchase. If you would rather we handle the rental analysis on properties they are looking at, we are happy to consult and pass it back to you.
Do you take listings?
Valerie is a licensed realtor, but we do not solicit listings from referred clients. Period.
What does the client pay?
10% of monthly rent, $150 minimum, plus a $795 placement fee bundled with management. Full breakdown on the cost page.
Can we co-brand or share materials with my listings?
Yes. We can put together a simple one-pager you can hand to clients who need a manager but are not ready to sell.
RiverCity Property Group Inc. provides licensed real estate and property management services in Alberta through Professional Realty Group Inc.
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